Pricing Engine
AI-powered pricing engine for buy & sell rates
One of the backbones for a Logistics Organization is a robust pricing engine that provides overall visibility on the cost and selling mechanism. Fero’s pricing engine works on advanced algorithms of AI / ML that helps users to distinguish the various pricing parameters thereby giving a holistic view of procurement and selling of transportation services
Search lanes, vendors, routes⌘KRate cards
Per route and vehicle type · AED per trip
Lanes priced
7
Avg. sell mark-up
+12%
Buy above target
1
Changes logged
2
| Lane | Base | Buy | Sell | Margin | 6 wk |
|---|---|---|---|---|---|
| LN-0101 Jebel Ali → Mussafah40ft flatbed · Local | 1,150 | 1,060−8% | 1,290+12% | 23018% | |
| LN-0102 KEZAD → RiyadhCurtain side · Cross-border | 4,800 | 4,650−3% | 5,380+12% | 73014% | |
| LN-0103 DIC → Sharjah3-ton box · Local | 520 | 480−8% | 580+12% | 10017% | |
| LN-0104 Jebel Ali → Abu Dhabi40ft flatbed · Local | 1,350 | 1,240−8% | 1,510+12% | 27018% | |
| LN-0105 Al Quoz → KEZADReefer 20ft · Local | 1,100 | 1,010−8% | 1,260+15% | 25020% | |
| LN-0106 Mussafah → RiyadhLow bed · Cross-border | 6,200 | 5,700−8% | 6,950+12% | 1,25018% | |
| LN-0107 Sharjah → Jebel AliCurtain side · Local | 780 | 720−8% | 875+12% | 15518% |
Key features
What Pricing Engine gives your team.
- Route · AED40ft flatbedCurtain sideJebel Ali → Mussafah1,1501,080KEZAD → Riyadh5,1004,800DIC → Sharjah640560
Base level pricing definition by Admin users for various Routes and Vehicle type combination
Admin users set the base price once for each route and vehicle type, and every rate is worked out from it.
- KEZAD → Riyadh+7%
- Jebel Ali → Mussafah+3%
- DIC → Sharjah−2%
- Sharjah → Jebel Ali−4%
Detailed analytics on pricing variance per route
See, route by route, how far rates move away from the base price.
Jebel Ali → Mussafah · 40ft flatbed
Buy1,060−8%Base1,150AdminSell1,290+12%Automated mark-up and mark-down on base price for buy vs sell rates
Buy rates are marked down and sell rates marked up from the same base price, automatically.
KEZAD → Riyadh · Curtain side · target AED 4,420
- Vendor offerAED 4,650
- Fero counterAED 4,380
- AgreedAED 4,440
AI based rate negotiation
When a vendor's rate comes in above target, Fero negotiates it using the route's pricing history.
Key benefits
Why teams switch it on.
Transparency on route level pricing
Base, buy and sell rates for every route sit side by side, so the margin is always visible.
Optimization of pricing function
Rates follow rules you set instead of being worked out by hand for each request.
Single window to track all rates
Procurement and selling rates for every route and vehicle type live in one screen.
Logs to audit deviations
Every change to a rate is logged with who made it and what it was before.
Also in quote
Rates come back in minutes instead of days, with the buy and sell side held apart so margin is a decision rather than a discovery.
Bring us one lane. We will show you the difference on your own numbers.
A week of your orders, rates or invoices, run through Fero with your contracts and your carriers.