Fero was born
Everything started with the realization that a large and vastly relevant industry at the size of 10% of global GDP is still, albeit all technological advancements, highly dependent on manual and repetitive tasks.
The Transportation, Logistics, and Global Freight Sector had to be disrupted by up logistics and supply chain employees from repetitive and time-consuming manual tasks, allowing their teams to deliver a modern, dramatically better freight execution experience and enable businesses of all kinds to import and export globally by Road, Air or Sea.
Our founder Abhinav Chaudhary brought his knowledge and experience acquired from the DHL, a trucking aggregation start-up, and the Indian Army, rounded by 2 Masters's Degrees and an MIT education. He realized that the global logistics industry wasn’t reaping the benefits of smart software automation, which, if deployed correctly, would not only increase turnaround times but reduce the sector’s exposure to the risk of human error.